Consumer Trends – Baked Potatoes
PREVAILING ECONOMY: FAMILIAR “COMFORT FOOD” WITH CREATIVITY
●Consumers interested in reasonable adaptations of familiar flavors – but their everyday purchase choices are driven by value and perception of “… I would like to make this at home.”
PREMIUM QUALITY TWICE BAKED POTATOES: AMERICA’S COMFORT FOOD!
TWICE BAKED POTATOES
76% ofSurveyed Customers: ”… specialty stuffed potato skins are a preferred side or appetizer when available on menu.”