Consumer Trends – Seasoned Wedges

PREVAILING ECONOMY: FAMILIAR “COMFORT FOOD” WITH  CREATIVITY

●Consumers interested in reasonable adaptations of  familiar  flavors – but their everyday purchase choices are driven by value and perception of  “… I would like to make this at home.”

 

PREMIUM QUALITY SEASONED POTATO  WEDGES: AMERICA’S COMFORT FOOD!

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“Seasoned Potato Wedges have a higher value, quality,and taste perception than fries
– especially popular with adults and teens …” — NPD Group Research, 2010

SEASONED WEDGES … a family favorite –
50% of USA’s HH’s: serve minimum 1x/ year
78% of  Surveyed Consumers: “… quality and taste of retail purchased prepared seasoned potato wedges equal restaurant fare.”